Course curriculum

    1. Course Overview

    2. Course Outline

    1. Amazon Sponsored Brands: An overview

    2. Benefits of Using Amazon Sponsored Brands

    3. Who can use Sponsored Brands?

    4. Amazon Sponsored Brands Formats

    5. Placements of Amazon Sponsored Brand Ads

    6. Product Collection Sponsored Brands

    7. Store Spotlight Amazon Sponsored Brands

    8. Sponsored Brands Video

    1. Difference between Sponsored Products and Sponsored Brands

    2. Eligibility criteria for purchasing Sponsored Brands ads

    3. How to choose product groupings for Sponsored Brands

    4. Budget considerations for Sponsored Brands

    1. Harvest top-performing keywords from Sponsored Products campaigns

    2. Set up the first Sponsored Brands campaign

    3. Advanced structure and setup for Sponsored Brands

    4. Regular optimization for Sponsored Brands

    5. Bid Optimization

    6. Content Optimization

    7. Benchmark your progress on Amazon

    1. Targeting strategies

    2. Keyword Targeting

    3. Product Targeting

    4. Creative Targeting

    5. Moderation

    1. 3 ways to gauge your performance

    2. Conclusion & Key Takeaways

    3. Amazon Sponsored Brands FAQs

About this course

  • Free
  • 31 lessons
  • 0 hours of video content

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