Course curriculum

    1. Course Outline

    1. Chapter Summary

    2. Introduction to Sponsored Display Ads

    3. Benefits of using Amazon Sponsored Display

    4. Eligibility for Sponsored Display Ads

    5. Sponsored Display Terminology

    6. Sponsored Display Key Metrics

    7. Placements of Amazon Sponsored Display Ads

    8. Limitations of Sponsored Display Ads

    1. Chapter Summary

    2. Audience Targeting Types: Views, Searches, and Purchases

    3. Product Targeting Options

    4. Retargeting with Amazon Sponsored Display

    1. Chapter Summary

    2. Step 1: Setting Up a Sponsored Display Campaign

    3. Step 2: Defining Audience vs. Product Targeting

    4. Step 3: Bid Strategies and Adjustments

    5. Step 4: Optimizing Your Sponsored Display Campaigns for Reach and Relevance

    6. Step 5: Structuring Campaigns for Best Performance

    7. Step 6: Budgeting and Bidding Optimization

    1. Chapter Summary

    2. Using Audience Insights for Campaign Refinement

    3. Optimizing Ad Placements for Maximum Engagement

    4. Building a Custom Targeting Strategy

    5. Implementing Creative Optimization for Brand Impact

    6. Negative Targeting Options in Sponsored Display

    1. Chapter Summary

    2. Interpreting Key Sponsored Display Metrics

    3. Analyzing Campaign Performance for Future Optimization

    4. Post-Campaign Reporting and Adjustments

    5. Importance of PDP (Product Detail Page) for Sponsored Display Ads

    6. Sponsored Display Ads FAQ

About this course

  • Free
  • 34 lessons
  • 0 hours of video content

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