Course curriculum

    1. Course Outline

    1. Amazon Sponsored Product: An overview

    2. Benefits of using Amazon Sponsored Products

    3. Who can use Sponsored Products Ads

    4. Sponsored Product Terminology

    5. Sponsored Products Key Metrics

    6. Placements of Amazon Sponsored Product Ads

    7. Limitations of Sponsored Product Ads

    1. Types of Campaigns

    2. Manual vs Automatic Campaigns

    3. Keyword Match Types

    4. Bidding Types & Strategy

    1. Step 1: How to Setup a Manual Campaign for Sponsored Products

    2. Step 2: How to Setup a Auto Campaign for Sponsored Products

    3. Step 3: Optimizing Your Sponsored Product Campaigns

    4. Step 4: Approaching ACOS by Goals

    5. Step 5: Campaign Structure & Bid Optimization Strategy

    6. Step 6: Product Targeting Strategy

    1. Targeting strategies

    2. Keyword Targeting

    3. Product Targeting

    4. Negative Targeting

    1. Sponsored Products: Maximizing Campaign Performance

    2. Post Launch Campaign Strategy

    3. Significance of PDP in SP Ads Conversion

    4. Amazon Sponsored Brands FAQs

About this course

  • Free
  • 26 lessons
  • 0 hours of video content

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